Experience Design

A towering 3.5-meter question mark was placed in a room at the art exhibition in Copenhagen, exploring the central theme of “questioning truth.”

Before encountering this centerpiece, visitors entered a room where they watched videos that delved into the concept of truth from different perspectives. As they interacted with the question mark and the dynamic lighting installation around it, they became “part of the experience”, often using the captivating light effects to snap photos for social media.

The installation aimed to provoke the audience to “QUESTION TRUTH,” and this message displayed on vintage televisions playing the videos before entering the main exhibition space.

Kristina, the art director behind the piece, explained: “The message is that truth is multifaceted, like a prism with many faces. There are always different perspectives to consider. I encourage people to question the truth, and when they think they’ve found it, to look again from another angle. Step into someone else’s viewpoint—into different colors. From one angle, the question mark appears red; from another, it’s blue. And when you stand directly in front, all the colors blend together, casting a multicolored shadow. It’s an effect that not only looks stunning in photos, but also sparks conversation about how people perceive and interact with truth in their lives.”