EXPERIENCE DESIGN
Down the rabbit hole
Experiential design and art direction were central to the launch of the UNDERLAND brand.
The immersive journey titled “Down The Rabbit Hole” unfolded in Copenhagen, as a venue in the meatpacking district underwent a captivating transformation into a labyrinth. This curated experience welcomed 50 guests per night over the course of four days. Despite navigating through a landscape of COVID-19 restrictions at the time, we orchestrated this concept in just a matter of days. Spearheading the artistic direction for the labyrinth experience, I collaborated closely with a talented team of creatives.
In addition to this, I was responsible for crafting (VIDEO) social media posts and overseeing the design of all other marketing materials.
On social media platforms, I directed the artistic vision for the brand’s launch, which can be observed in the accompanying videos.
For print media, I conceptualized the design of labels for both the Underland gin bottle and the Underland chocolate bar, ensuring a cohesive and visually compelling representation of the brand across various mediums.
Date
November 10, 2020